How to finance your business without money

HOW TO FINANCE YOUR BUSINESS WITHOUT MONEY, PART 1: MINDSET

 

A little while ago I received a lovely reply to one of my weekly emails (which of course you should subscribe to!). This wonderful lady very much wants to become a business mama but, she wondered, how can she start a business with no money?

Her question is really important, and a really common concern for anyone thinking about their dream business. It requires a proper answer, which I’ll do in four parts over the next new weeks. Because boy – I GET this, and you know I have something to say about it! Things that I know will help you get your business off the ground and get you on your way to having it all.

Let’s begin!

I’ve said it before, and I’ll say it again: it begins with mindset.

And there’s a very particular mindset that comes up with the subject of finance for your business. It is the big, the nasty, “all or nothing” mindset.

The “all or nothing” mindset can not only wreak havoc at every stage of your business, but it can actually stop you from even making a start – ever.

We’re all familiar with the “all or nothing” mindset in one way or another. That one square of chocolate when we’re trying to lose weight that makes us think, “Stuff it!” and go on to eat the whole block, with a few pieces of KFC for good measure. Or pushing ourselves so hard when exercising that we pull a muscle, just because a few years ago we could do two hours of high-impact cardio without breaking a sweat, damn it!

Sometimes it’s funny, but other times, it’s dead serious.

You have a dream for a business, and it’s glorious. Of course it is – that’s what dreams are all about! And because you know every perfect detail, you know that it’s going to take serious investment. Where’s that money going to come from? A massive loan? Mortgaging the house? Winning lotto? Rich unknown rellie dropping dead and leaving you everything? Each option leaves you a little more deflated until once again you go, “Stuff it,” and do nothing.

So where does the “all or nothing” mindset come from?

Some of it from popular culture. Everywhere you look people are telling you to dream big! Do big! Go hard or go home! And maybe there’s nothing wrong with the advice per se, but if it’s stopping you, then it’s not right for you.

The other source should make you sit up, because the “all or nothing” mindset is one of five characteristics of perfectionists. And despite what you might think, studies show that most perfectionists aren’t overachievers: they’re actually underachievers! The “all or nothing” mindset can keep you stuck, and on top of that, it can also cause anxiety and depression.

So this is where it all begins, Business Mama! An “all or nothing” mindset gives you just two choices – and having just two choices is usually a crappy situation (it’s what the word “dilemma” means)! Business Mamas is all about giving you choices; choices that put you on the road to making your dreams come true.

I’m not telling you to settle. I’m telling you that getting what you want requires more than all or nothing. Seriously: would you rather have a portion of the big, delicious, gooey, rich cake now, or go, “No! I want the whole cake right now – or nothing!”

If you want a piece of the best cake ever, bring your plate along next week and we’ll talk about how to get it!


Want more?

Check out Part 2 here.

Check out Part 3 here.

Check out Part 4 here.